Pricing Calculator

How to Price Hair Extensions for Profit and Success
Charging correctly for hair extensions ensures you cover your costs, maintain a healthy profit margin, and create a sustainable business. This guide will help you understand how to price your services for maximum profitability.
Your pricing should include:
- The cost of the hair (with markup)
- Your service fee (based on time and expertise)
- Overhead expenses (salon fees, tools, products)
- A profit margin that ensures sustainability
Your hair markup should ensure a profit while covering costs. Here’s a guideline:
- Minimum Markup: 50% (Break-even, but little profit)
- Ideal Markup: 80%-100% (Ensures strong profit)
- Premium Markup: 120%-150% (For luxury salons)
Example: If your wholesale cost for hair is $300, you should charge:
- $450 (50% markup) – lower-end pricing
- $540-$600 (80%-100% markup) – ideal pricing
- $660-$750 (120%-150% markup) – luxury pricing
Tip: The higher your expertise, the more you can charge!
To stay profitable, aim for these margins:
- Hair Extension Installs: 60%-80% profit
- Move-Up Services: 70%-90% profit
- Blowouts & Styling Add-Ons: 80%-100% profit
Tip: Move-ups have higher profit margins since you’re not reselling hair!
Follow these steps:
- Determine your hourly rate (Example: $100/hr)
- Estimate service time (Example: 2.5 hours)
- Add hair cost (with markup!)
Include overhead expenses (products, tools, salon fees, etc.)
Example Pricing:
- Hourly rate: $100/hour
- Service time: 2.5 hours ($250)
- Hair cost (markup included): $600
- Overhead (products, tools, salon fee): $50
- Final Price: $900+
Think about:
- Your Experience Level – New stylists may charge lower, but should still ensure a profit.
- Your Location – High-end areas can support luxury pricing.
- Your Clientele – Budget-conscious vs. high-end customers.
- Business Expenses – Rent, supplies, training, and marketing costs.
Tip: If you specialize in a premium extension method, you can charge more for your expertise!
Use these strategies:
- Retail Upsells – Offer extension-safe shampoos, brushes, and styling products.
- Add-On Services – Offer deep conditioning, toners, or styling packages.
- VIP Maintenance Packages – Create a membership program for move-ups.
- Expertise-Based Pricing – Charge more for premium methods or custom work.
Don’t undervalue your work! Instead of lowering prices:
- Offer payment plans or financing options.
- Educate clients on the quality of your work vs. cheaper alternatives.
- Provide tiered pricing (e.g., different weft types at various price points).
Tip: Clients investing in extensions care about quality – highlight the long-term value!
- Enter Your Hair Cost – Input the cost per box of extensions you’re using.
- Choose the Number of Boxes – Customize based on your client’s needs.
- Set Your Installation Price – Whether per row or as a set price, you decide!
- Enter Your Hair Markup – Control your profit margin with adjustable pricing.
- Add Any Additional Costs – Include tools, beads, or other supplies.
- Calculate! – Instantly see your total service price and profit breakdown.
Total Hair Cost (Before Markup): $0.00
Marked Up Hair Cost: $0.00
Installation Fee: $0.00
Additional Costs: $0.00
Total Service Price: $0.00
Profit: $0.00